The relevance of user experience in SEO
User experience ( UX) is a key factor in website positioning, as Google prioritizes sites that offer smooth navigation, fast loading times, and relevant content. An intuitive, structured, mobile-optimized design improves user retention and reduces bounce rate, which positively impacts SEO.
Using clear headings, strategic internal links, and quality content helps improve user interaction with the page. Additionally, elements such as well-placed calls to action and efficient response times increase the possibility of conversion.
Google analyzes metrics such as time on page, navigation depth, and interaction with content to determine the quality of the user experience . Sites with good accessibility, responsive design, and optimized structure achieve better positioning in search results.
Investing in a user experience- focused strategy not only benefits SEO, but also boosts visitor trust and increases conversions.
