How loading speed influences web positioning
Loading speed is a key factor in website positioning, as Google considers it an important criterion for page ranking. A slow site creates a poor user experience, increasing bounce rate and reducing retention. Search engines prioritize pages that load quickly, which improves visibility and organic traffic.
Optimizing images, reducing unnecessary scripts, and using quality hosting are key strategies to improve loading speed . A fast website not only benefits SEO, but also increases conversion and user satisfaction.
Using technologies such as file compression, caching, and a content delivery network (CDN) can reduce wait times and improve site performance on different devices. Speed also influences page indexing, as Googlebot crawls optimized sites more efficiently.
Investing in improving loading speed not only impacts positioning, but also strengthens the credibility and competitiveness of the business in the digital environment.
